Basil seeds… the next chia?
The centerpiece of the event was the new beverage showdown, in which emerging brands delivered their elevator pitches to an expert panel, including newcomer ZenBasil, a beverage featuring hydrated basil seeds – which absorb more water than chia and are high in soluble fiber - founded by entrepreneur Shakira Niazi. The drinks have recently launched in around 120 stores in the San Francisco Bay area.