Soylent CEO Rob Rhinehart moves into exec chairman role, making way for Bryan Crowley
By Elaine Watson
- Last updated on
Bryan Crowley is moving into the CEO role at Los Angeles-based Soylent as the high-profile meal replacement brand seeks to expand its retail footprint in bricks & mortar stores following a trial at 7-Eleven that “blew away our expectations.”
In a blog post, founder Rob Rhinehart - the largest shareholder - said he would be moving into the role of executive chairman, and handing over the reins as CEO to someone “with more management and industry experience."
Crowley, who joined Soylent as president in May 2017 following a stint as chief strategy officer at functional beverage brand KeVita, has “already had an untold positive impact improving our distribution, marketing, supply chain, product, and organization,” said Rhinehart.