OHi!
For shoppers looking for new options in the refrigerated bar set, OHi (formerly bRAW) grain-free bars are high in healthy fats, with moderate levels of protein and low levels of sugar (which will appeal to keto enthusiasts), and offer a cleaner label alternative to many of the shelf-stable energy bars founder Dawn Anderson “used to live on."
Made with nuts, seeds, coconut nectar, cacao butter, fruit and on-trend ingredients such as maca, reishi and spirulina, the bars have a softer consistency than category leader Perfect Bars, said Anderson.
“We are very excited to enter into this new phase with our rebrand and to introduce our bars to a larger consumer base outside of Hawaii [where the brand started],” said Anderson [who is now based in California]. “Our colorful, new packaging and name, ‘OHi’ [pronounced: oh-hee] which means ‘To Gather, To Rise, To Elevate’,” reflects not only the brand’s origins, but also its bright future.”