'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'

Beyond Meat launches Beyond Beef

By Elaine Watson

10-Mar-2019 - Last updated on 10-Mar-2019 at 23:26 GMT

Rival Beyond Meat, meanwhile, showcased its new plant-based Beyond Beef ground beef, which was "a lot more complex than just forming the burger recipe into a block," noted executive chairman Seth Goldman. The recipe features pea, rice, and mung bean protein.

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