'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'

CBD everywhere... but is it an ingredient play, or can huge brands be built around it?

By Elaine Watson

10-Mar-2019 - Last updated on 10-Mar-2019 at 23:26 GMT

CBD - as predicted - was clearly the hot trend at the show. But as VMG Partners founding partner Mike Mauze at VMG Partners told FoodNavigator-USA: "We're wrestling with the question: is it an ingredient, or can a brand be based around it?"

Trendspotting at Expo West 2019: CBD explosion, oatmilk on fire, protein still hot, sugar under attack

CBD everywhere... but is it an ingredient play, or can huge brands be built around it?

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