'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'
What's the difference between full and broad spectrum hemp extracts?
Chase Terwilliger at Balanced Health Botanicals said there's confusion about the difference between isolates (pure CBD); broad spectrum hemp extracts (which contain some other components in addition to CBD such as other cannabinoids, but in the case of CBD Distillery, don't contain any THC); and full spectrum hemp extracts (which contain all parts of the plant).
Some consumers also remain confused about the difference between hemp-derived CBD, and marijuana (which has >0.3% THC), he said. "At the most basic level, the message is: CBD won't get you high."
