Meal Kits

Instore meal kit sales reached $93m in 2018, says Nielsen

News in brief

Instore meal kit sales reached $93m in 2018, says Nielsen

By Elaine Watson

US sales of in-store meal kits reached $93m in 2018, according to the latest Nielsen data, with 187 new retail meal kit items introduced during the year as high-profile brands sought to reach consumers that like the concept, but don’t want to commit to...

Soup-to-Nuts Podcast: What does the future for meal kits look like?

Soup-to-Nuts Podcast: What does the future for meal kits look like?

By Elizabeth Crawford

When meal kits first launched in the US, Americans were fast to embrace the idea of pre-planned, pre-portioned, ready-to-prepare dinners delivered to their doors, but according to new research from Packaged Facts that love quickly faded for many who became...

GUEST ARTICLE: What's the key to cracking the retail meal kit code?

GUEST ARTICLE: What's the key to cracking the retail meal kit code?

By James Richardson, PhD, founder, Premium Growth Solutions

As Chef’d found out the hard way, the future of the fresh meal kit category will be via retail and localized e-commerce services (e.g. Fresh Direct, Prime Now, Shipt, etc.). Drop-shipping subscription-based meal kits causes more problems than it solves...

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