Meal Kits

Mintel: Are meal kit online marketplaces the future of category?

Mintel: Are meal kit online marketplaces the future of category?

By Mary Ellen Shoup

While meal kit demand surged during COVID-19, many consumers still aren't sold on the idea of a meal subscription and players in this space should embrace the full potential of e-commerce to become "true online grocery retailers" by providing...

Blue Apron turnaround? The meal kit player posts strong Q2 results, grows customer base to nearly 400,000 subscribers

Blue Apron turnaround? The meal kit player posts strong Q2 results

By Mary Ellen Shoup

Blue Apron has posted 10% net revenue growth to $131m in Q2 2020 (vs the same period last year), and 29% growth compared to the previous quarter, benefiting from a massive wave of consumers cooking at home more. But will its customer base stick around...

Blue Apron explores a sale… but who’s buying?

Blue Apron explores a sale… but who’s buying?

By Elaine Watson

While Blue Apron lost less money in 2019 (-$61m) than it did in 2018 (-$122m) and some customer metrics are improving, bosses at the meal kit co have conceded that they can’t execute a turnaround strategy without raising more capital, and are looking...

Instore meal kit sales reached $93m in 2018, says Nielsen

News in brief

Instore meal kit sales reached $93m in 2018, says Nielsen

By Elaine Watson

US sales of in-store meal kits reached $93m in 2018, according to the latest Nielsen data, with 187 new retail meal kit items introduced during the year as high-profile brands sought to reach consumers that like the concept, but don’t want to commit to...

Soup-to-Nuts Podcast: What does the future for meal kits look like?

Soup-to-Nuts Podcast: What does the future for meal kits look like?

By Elizabeth Crawford

When meal kits first launched in the US, Americans were fast to embrace the idea of pre-planned, pre-portioned, ready-to-prepare dinners delivered to their doors, but according to new research from Packaged Facts that love quickly faded for many who became...

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