Booming meat snack market grows with new flavors, formats & packaging
Consumer demand for high protein, on-the-go food is helping drive sales of jerky, which climbed 12.8% last year, and other dried meat snacks, which increased 14.3% last year, according to data analysis by IRI Worldwide. Meat snack manufacturers hoping to tap into this growth and set themselves apart from the increasing competition showcased new flavors, novel formats and updated packaging at the Sweets and Snacks Expo in Chicago May 18-21.
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