Taste Test Friday
Hummustir’s stirrer mixes emotions
The premium material used to make the small wooden paddle included in Hummustir to combine the ingredients elevates the overall experience, said Mollie Ruskin, a service and experience designer, who described the utensil as “really cute” and sending a good “vibe.” But, she said it “feels incongruous” next to the plain white pouches of ingredients that feel like they came straight from the factory. She recommended adding windows to the pouches so consumers can see their contents or at a minimum including a pattern on them to make them feel more fanciful, like the spoon.