'Ingredients you can pronounce and that exist in nature'

By Elaine Watson

26-Nov-2019 - Last updated on 26-Nov-2019 at 07:56 GMT

To Matt Cohen at Kidfresh Foods clean label means "ingredients you can pronounce and that exist in nature," while at Yummy Spoonfuls, "sweet doesn't have to mean processed sugar," said founder Agatha Achindu. "It could be apples, it could be sweet potatoes."

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