Impossible Foods: Not just a one-trick pony
Beef and pork are just the beginning, says Impossible Foods, which is "working on all major categories of animal-derived foods, including steak and milk, fish, chicken and eggs.” It hasn’t released a launch timetable for 2021, but founder Dr Pat Brown gave reporters a virtual glimpse of its new plant-based milk during a recent webinar.
The mission, he says, is to “create foods that outperform, don’t just match, today’s animal-derived products in every way that matters to consumers: deliciousness, nutritional value, convenience, affordability and sustainability.”
