Eggs… minus the chickens: Eat Just and Zero Egg
Egg replacers utilizing starches have been used by food companies for years, but a new generation of products deploying plant-based proteins are riding on the plant-based wave and targeting consumers as well as food manufacturers and foodservice companies. Two key players to watch include San Francisco-based Eat Just, which is mulling an IPO at the end of 2021, and Israel-based Zero Egg, which is hoping to crack the US market.