Hooray for plant-based bacon!
San Francisco-based Hooray Foods – which launched its allergy-friendly vegan bacon (no soy or wheat) in restaurants late last year – made its retail debut last month with a roll out to seven regions of Whole Foods Market.
While most plant-based bacon utilizes vital wheat gluten or soy protein as a base, Hooray uses coconut oil, rice flour, tapioca starch and seasonings to create a product that looks and tastes distinct in the market, claims founder Sri Artham, who came up with his own recipes after watching Youtube University videos, signing up for a course on making plant-based meat from the Good Food Institute, and a lot of trial and error.
