Wicked, Strong Roots, head across The Pond
Two brands to watch in 2021 are Wicked Foods – which will make its US debut in mid-2021 after a successful launch with Wicked Kitchen at Tesco in the UK; and Strong Roots, which launched in Ireland, found success in the UK, and recently rolled out in 2,000+ Walmart stores in the US with spinach bites, root veggie fries and cauliflower hash browns.