McDonald’s gears up for McPlant launch
Burger King was a little earlier to the party, teaming up with Impossible Foods to launch the Impossible Whopper nationwide in 2019, but McDonald’s is planning to make a splash in 2021 with the McPlant, ‘a delicious plant-based burger crafted for McDonald’s, by McDonald’s’ (‘co-created' with Beyond Meat).
In a Nov 9 blog post, McDonald’s explained: “Markets can adopt the McPlant when they’re ready and we expect some to test the burger next year."