Nutrition Facts

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General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

Birch Benders re-engages with consumers through back-to-basics R&D

Birch Benders re-engages with consumers through back-to-basics R&D

By Mary Ellen Shoup

Instead of hitting pause on its R&D work to focus on more basic ‘mission critical’ business functions (e.g. supply chain challenges) during the ongoing pandemic, better-for-you pancake and waffle mix brand Birch Benders has reinvigorated its approach...

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NEWS IN BRIEF

GMOs 101: FDA launches GMO consumer education initiative

By Mary Ellen Shoup

The FDA, USDA and EPA have launched ‘Feed Your Mind’, a new Agricultural Biotechnology Education and Outreach Initiative that aims to increase consumer awareness and understanding of genetically engineered foods (GMOs).

Three Wishes Cereal investors include RXBAR founders Peter Rahal and Jared Smith, and former president of Post Cereal Stephen Van Tassel (picture credit: Three Wishes Cereal)

WATCH: Three Wishes Cereal trials drive-thru sampling

By Elaine Watson

With Expo West canceled and instore sampling off the menu for the foreseeable future, New York based high protein, low-sugar gluten-free startup Three Wishes Cereal decided to get creative…

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