Nutrition Facts

Enjoy Life Foods CMO: A product doesn't have to be perfect at first

Enjoy Life Foods CMO: A product doesn't have to be perfect at first

By Mary Ellen Shoup

Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now...

Soom Foods hopes consumers will use date syrup as a substitute for maple syrup, honey, and agave. Photo: Soom Foods

Soom Foods sees bright future for date syrup in the US market

By Mary Ellen Shoup

Soom Foods spent over five years educating American consumers on the versatility of tahini (sesame paste) that can be used in anything from milkshakes and smoothies to a popcorn topping and as a salad dressing. The company’s next conquest is silan, a...

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