KEVIN DUFFY, founder, Cide Road: Switchel is a fun, great tasting beverage that’s really refreshing
By Elaine Watson
- Last updated on
Switchel is still a novel beverage for most Americans, but it meets a growing demand for bolder, more sophisticated, flavors that has helped to drive sales of products such as kombucha, says Cide Road founder Kevin Duffy, who has secured distribution in almost 2,000 stores in a little over a year.
While some affionados make all kinds of claims about switchel’s purported digestive health benefits, Duffy prefers to focus on its distinctive taste and all-American roots (each bottle features the strapline, 'America’s original thirst quencher').
“I never wanted to harp on about health benefits as that just gets you into [legal] trouble. I like to talk about it as a fun, great tasting beverage that’s really refreshing. It’s also unique, a conversation piece.”