DAVID & CRISTINA PETERS, co-founders, Farmwise (veggie fries): We’re bringing new consumers to the frozen fries category
By Elaine Watson
- Last updated on
"Consumers love French fries," says David Peters, who is predicting revenues of $4m in 2016 vs $1.6m in 2015 generated by his novel frozen ‘veggie fries’ (30% vegetables & beans, 70% potatoes). "But they want healthier alternatives.
“Our veggie fries are made using a blend of real fresh veggies, beans and potato chopped and blended together with herbs, spices, and sea salt. They’re crispy, fluffy and offer real veggie nutrition. What’s really exciting is that we’re bringing new consumers to the frozen fries category and we’re doing well in natural and conventional channels.”