Purely Elizabeth taps into adaptogenic trend

By Elaine Watson

07-Mar-2018 - Last updated on 20-Apr-2018 at 17:58 GMT

Purely Elizabeth is tapping into the adaptogenic trend with new superfood bars powered by reishi mushrooms, cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia, and sweetened with coconut sugar and coconut nectar (booth #1779).

NEW PRODUCTS GALLERY (Expo West preview): RxBar enters nut butter segment, McConnell's fuels its frozen desserts with peas... and cake in a cup!

What's new on shelf?

McConnell’s moves into the dairy-free category

Plant-based yogurt category heats up with Yooga

Alove unveils drinkable version of aloe vera Japanese-style yogurt

Hälsa unveils ‘America’s first oat yogurt drink’

RxBar moves into the nut butter category with snackable, high-protein pouches

Absolutely Gluten Free takes tahini to the snacks aisle

Ready to pig out (minus the bacon)?

Skinnypop expands into puffs

Bohana enters popped water lily seed market

Purely Elizabeth taps into adaptogenic trend

Cake in a cup! Miss Jones unveils single serve microwaveable desserts

Orange is the new black for Rhythm Superfoods

Naked heads to the bar…

Helthē Brands unveils cane juice (not the evaporated variety)

Kraft Heinz Just Crack an Egg

La Colombe adds a hint of honeysuckle

PepsiCo bids for bigger slice of flavored sparkling water segment

Califia Farms unveils dairy-free yogurt drinks

Zola unveils new sparkling energy water

Chickapea launches gluten-free mac & cheese

Birch Benders unveils frozen waffles

Kidfresh unveils gluten-free, organic, meal options for kids

MorningStar Farms unveils the ‘meat lovers vegan burger’

Related news

Show more

Related products

show more

The Heart of Plant-Based Meats

Applied Food Sciences | 24-Feb-2021 | Technical / White Paper

No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again... not after trying an Impossible Burger. The...

Plant-based innovation with oats

Lantmännen Functional Foods | 09-Dec-2020 | Technical / White Paper

Plant-based foods, meat analogues, dairy alternatives and protein-enriched foods and beverages have never been more popular. In this white paper, we look...

Big surprises in Ipsos survey of 6000 flexitarians

DuPont Nutrition & Biosciences | 30-Nov-2020 | Technical / White Paper

Flexitarians in 9 countries give a meal-by-meal account of their preferences. Discover what it takes to make plant-based part of every meal in our groundbreaking...

Top Global Trends Driving Growth

ADM | 17-Nov-2020 | Insight Guide

You’re looking for insights-driven innovation, and you’ve come to the right place. Discover ADM’s proprietary Global Trends, highlighting the top trends...

Related suppliers

Amano Enzyme USA Co.

NP Nutra (Nature's Power Nutraceuticals Corp.)

Follow us

Products

View more

Webinars

Upcoming supplier webinars

18 Mar 2021 Thu Sidel Group Sustainable PET packaging innovation for brand differentiation & competitive advantage.

Upcoming editorial webinars

17 Mar 2021 Wed Webinar Functional Beverages, from Adaptogen & Nootropic Infused Water to Prebiotic Soda

On-demand webinars

Headlines

Promotional Features