Purely Elizabeth taps into adaptogenic trend

By Elaine Watson

07-Mar-2018 - Last updated on 20-Apr-2018 at 17:58 GMT

Purely Elizabeth is tapping into the adaptogenic trend with new superfood bars powered by reishi mushrooms, cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia, and sweetened with coconut sugar and coconut nectar (booth #1779).

NEW PRODUCTS GALLERY (Expo West preview): RxBar enters nut butter segment, McConnell's fuels its frozen desserts with peas... and cake in a cup!

What's new on shelf?

McConnell’s moves into the dairy-free category

Plant-based yogurt category heats up with Yooga

Alove unveils drinkable version of aloe vera Japanese-style yogurt

Hälsa unveils ‘America’s first oat yogurt drink’

RxBar moves into the nut butter category with snackable, high-protein pouches

Absolutely Gluten Free takes tahini to the snacks aisle

Ready to pig out (minus the bacon)?

Skinnypop expands into puffs

Bohana enters popped water lily seed market

Purely Elizabeth taps into adaptogenic trend

Cake in a cup! Miss Jones unveils single serve microwaveable desserts

Orange is the new black for Rhythm Superfoods

Naked heads to the bar…

Helthē Brands unveils cane juice (not the evaporated variety)

Kraft Heinz Just Crack an Egg

La Colombe adds a hint of honeysuckle

PepsiCo bids for bigger slice of flavored sparkling water segment

Califia Farms unveils dairy-free yogurt drinks

Zola unveils new sparkling energy water

Chickapea launches gluten-free mac & cheese

Birch Benders unveils frozen waffles

Kidfresh unveils gluten-free, organic, meal options for kids

MorningStar Farms unveils the ‘meat lovers vegan burger’

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