Purely Elizabeth taps into adaptogenic trend

By Elaine Watson

07-Mar-2018 - Last updated on 20-Apr-2018 at 17:58 GMT

Purely Elizabeth is tapping into the adaptogenic trend with new superfood bars powered by reishi mushrooms, cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia, and sweetened with coconut sugar and coconut nectar (booth #1779).

NEW PRODUCTS GALLERY (Expo West preview): RxBar enters nut butter segment, McConnell's fuels its frozen desserts with peas... and cake in a cup!

What's new on shelf?

McConnell’s moves into the dairy-free category

Plant-based yogurt category heats up with Yooga

Alove unveils drinkable version of aloe vera Japanese-style yogurt

Hälsa unveils ‘America’s first oat yogurt drink’

RxBar moves into the nut butter category with snackable, high-protein pouches

Absolutely Gluten Free takes tahini to the snacks aisle

Ready to pig out (minus the bacon)?

Skinnypop expands into puffs

Bohana enters popped water lily seed market

Purely Elizabeth taps into adaptogenic trend

Cake in a cup! Miss Jones unveils single serve microwaveable desserts

Orange is the new black for Rhythm Superfoods

Naked heads to the bar…

Helthē Brands unveils cane juice (not the evaporated variety)

Kraft Heinz Just Crack an Egg

La Colombe adds a hint of honeysuckle

PepsiCo bids for bigger slice of flavored sparkling water segment

Califia Farms unveils dairy-free yogurt drinks

Zola unveils new sparkling energy water

Chickapea launches gluten-free mac & cheese

Birch Benders unveils frozen waffles

Kidfresh unveils gluten-free, organic, meal options for kids

MorningStar Farms unveils the ‘meat lovers vegan burger’

Related news

Show more

Related products

show more

Snacking: Consumers want more than guilty pleasure

American Egg Board | 06-May-2019 | Product Brochure

Snacks crept in from the dark shadows of guilty pleasure to grab a dominant and even bold role in America’s dining habits. Far from the furtive midnight...

Seniors: Managing Nutritional Deficiencies and Blood Glucose

Quintessence Nutraceuticals | 08-Apr-2019 | Technical / White Paper

Many senior citizens are adjusting their personal lifestyles and nutrition choices to promote long-term wellness. Common concerns for seniors are increased...

Plant-based meat alternatives market motivators

DuPont Nutrition & Health | 01-Apr-2019 | Technical / White Paper

Market analysis shows steady growth in the plant-based meat alternatives segment over the past few years as consumers eat more plant-based foods. The reason...

High Protein Snacks: Beyond the Protein Bar

International Dehydrated Foods | 06-Mar-2019 | Technical / White Paper

As snacking becomes more of an ingrained part of the American diet, it will be increasingly important for snacks to deliver nutrition benefits, including...

Related suppliers

Amano Enzyme USA Co.

LECO Corporation

NP Nutra (Nature's Power Nutraceuticals Corp.)

Solvay Aroma Performance

Follow us

Featured Events

View more

18 Nov 2019 Mon Conference | Chicago FoodNavigator-USA Summit 2019: FOOD FOR KIDS

Products

View more

Webinars

Upcoming supplier webinars

21 May 2019 Tue Sugar Reduction Never Tasted So Sweet

Upcoming editorial webinars

19 Jun 2019 Wed Webinar Gut Reaction: Digestive Health in Focus

On-demand webinars

Top Headlines

Promotional Features