NEAL GOTTLIEB, founder, Three Twins Organic Ice Cream: All the big retailers now recognize that the market is evolving
By Elaine Watson
- Last updated on
There have been some hairy moments during Neal Gottlieb’s decade at the helm of Three Twins organic ice cream, from maxed out credit cards to sleepless nights trying to secure capital at the height of the recession. But his tenacity has paid off and his quirky brand is gaining traction, with trailing 12 months sales of $10m, and strong growth in conventional as well as natural channels.
A second factory opened in Sheboygan Wisconsin last August, and Gottlieb says his job is finally becoming easier as large retailers now understand that they need more natural and organic products, and want to give space to brands like Three Twins.
“We’ve had a huge amount of growth with Safeway in California, and all the big grocery retailers are now recognizing that the market is evolving. I remember even five years ago you had to explain to retailers why consumers would pay a little extra for an organic pint. Now they get it.”
Click HERE to read more about Petaluma, CA-based Three Twins.