NATASHA CASE, co-founder, coolhaus: Introducing architecturally inspired, gourmet ice cream
Direct-to-consumer marketing through food trucks and fast casual restaurants has generated brand awareness and consumer trial for gourmet ice cream maker coolhaus, which used the loyalty this generated to build a presence in the retail market, says co-founder Natasha Case.
Click HERE to read more about coolhaus, which names its wares after architects and architectural movements that inspired its founders.
