DANIEL SULLIVAN, founder, Temple Turmeric: Turmeric is super-hot right now
By Elaine Watson
- Last updated on
While turmeric is still a novel ingredient to many Americans, it’s only a matter of time before it moves from the niche to the mainstream of US food culture, predicts Temple Turmeric founder Daniel Sullivan, who has set his sights on conquering the conventional as well as the natural food retail channel.
“We’re one of the fastest growing brands in SPINS; we doubled revenues last year and expect to do the same this year, so retailers are calling me now, whereas 4-5 years ago it was really hard to get a meeting,” says Sullivan, who founded Temple Turmeric (formerly TumericALIVE) in 2009 after a trip to Hawaii.