DANIEL & REBECCA DENGROVE, co-founders, Brewla: We’re targeting the Millennial consumer
By Elaine Watson
- Last updated on
While their sophisticated flavor profile and branding might seem a natural fit for Whole Foods Market, Brewla gourmet ice pops – made from brewed tea, coffee and root beer – are also on sale at Walmart, proving that the brand has broad appeal, say co-founders Daniel and Rebecca Dengrove.
But if there is one demographic the brand is focusing on, it's Millennials, says Rebecca, who says that while Moms buy Brewla Bars for their kids because they taste great and have a good nutritional profile, the brand is “targeting the Millennial consumer”.
She adds: “The look and feel of our product is really different for the category; we’ve gone after the 25-40 age group where the consumer is a conscious shopper.”
Click HERE to read more about Brooklyn-NY-based Brewla Inc.