VINCENT KITIRATTRAGARN, founder, Dang Foods: When we’re on shelf next to other coconut chips, we outsell them
By Elaine Watson
- Last updated on
Dang Foods founder Vincent Kitirattragarn impressed his first major customer (Whole Foods) with his toasted coconut chips via a chance encounter at a trade show in 2011, launched his first products in 2012, and is on course to generate revenues topping $8m in 2015.
Unlike many food entrepreneurs, who spend years proving themselves in the natural channel before they attract the attention of conventional retailers, Kitirattragarn got his foot in the door of some big names early on, and his wares are now available in 6,000+ stores from Target to Safeway, as well as natural chains such as Whole Foods and Sprouts.
Click HERE to read more about Berkeley, CA-based Dang Foods.