You need to find people that can provide strategic value above and beyond a check
"We were self-funded in year one but we’re in conversations [about securing additional capital] now... as you start to burn through capital very quickly as you get in to the marketplace.
"There is money out there and people are looking to fund unique brands that are truly offering something disruptive with a clear proposition that is differentiated in the marketplace, but you need to find people that can provide strategic value above and beyond a check." Jesse Merrill, co-founder, good culture
