"Consumers are more and more looking for nutrient dense foods with fewer ingredients and clean labels that are fresh, and less processed. We are seeing a huge paradigm shift, as even a few years ago people were looking for less fat, less calories, but now consumers are looking for goods that offer real nutrition." Jesse Merrill, co-founder, good culture
good culture CEO: ‘We’re looking to scale pretty aggressively over the next 1-2 years’
Muuna hits 4,000 stores, urges US consumers to rethink cottage cheese
Sleepy US $1.1bn cottage cheese category is ripe for disruption, says Muuna
Health & wellness concerns are fragmenting dairy milk, presenting more opportunity, survey shows
