Fighting back against 'dairy alternatives'...We need to be a lot more aggressive and a lot more positive about our products
"I think products like almond milk have had an enormous effect on the dairy industry and the dairy industry has not been able to establish that these products are essentially fake milk, they don't give you most of the things that you can get from milk. The dairy industry needs to be a lot more aggressive and a lot more positive about the value of our products." Jim Smith, director of marketing, The a2 Milk Company
