I’m going after the 53% of the market that is not buying Greek
"I’m going after the 53% of the market that is not buying Greek... We are offering premium yogurt with high protein but with a taste and texture people are familiar with... The challenge is that no one has ever heard of a French Vietnamese style of yogurt; many people are actually surprised that there is even a yogurt found in Asia." Winston Lee, founder, Tarte Foods (pictured left with his brother Henry)