Paddy Spence, Zevia: What keeps me up at night is fixing our broken food system
Then we caught up with Paddy Spence (pictured left), CEO of naturally sweetened, zero cal sparkling beverage brand Zevia.
What keeps you awake at night?
What keeps me up at night is fixing our broken food system, so that my two daughters will grow up in a world with healthy options and transparent ingredients. Shoppers want to know whether the products they’re consuming contain artificial ingredients, traces of toxic pesticides, GMOs, or substances harmful to human health, and the fight against transparency by many companies has made that more challenging.
What trends are you tracking?
Today’s shoppers are more sophisticated than ever, and are seeking beverages that offer enjoyment with ingredients they can trust. So attributes such as ‘zero calories with natural sweeteners’, ‘Non-GMO Project Verified’, ‘Gluten-Free’ and ‘Vegan’ are increasingly important to consumers.
