Day two began with Linda Eatherton from Ketchum, who told delegates that an increasingly influential group of ‘food evangelists’ – consumers asking questions about how food is made and where it comes from – are driving food culture today, and they span all ages and income groups.
“They’re not all Millennials, they’re not all elites, they’re not all food snobs.”
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Chobani unveils new brand identity, launches new ‘Hint of’ range, as it hails double-digit growth for 2017
Chobani president on why fat is back, the launch of Smooth, and why we haven’t seen the last of savory yogurt and oat/yogurt combos…
FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’
