The person in control of your brand is, er, not you…
By Elaine Watson
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Day two began with Linda Eatherton from Ketchum, who told delegates that an increasingly influential group of ‘food evangelists’ – consumers asking questions about how food is made and where it comes from – are driving food culture today, and they span all ages and income groups.
“They’re not all Millennials, they’re not all elites, they’re not all food snobs.”