The company is also consulting chefs, designers, anthropologists, and futurists to help create an innovation platform that taps into trends 5-10 years out instead of the next quarter, said George: "We don't want to be just another big food company. We want to be the biggest small food company, committed to making a profit and making a difference."
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Chobani unveils new brand identity, launches new ‘Hint of’ range, as it hails double-digit growth for 2017
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FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’
