Chobani: Ignore discounters, club stores, the internet at your peril…
By Elaine Watson
- Last updated on
Next we caught up with Chobani president and COO Tim Brown, who said that food brands need to have a strategy for winning in ‘alternate’ channels from the European discounters to Costco if they want to succeed, as traditional supermarkets continue to lose market share. Get the full details next week!