How clean is your label?
While cleaning up labels has not materially improved the fortunes of some flagging legacy brands, products in on-trend categories such as plant-based ‘cheeses’ are garnering considerable consumer support despite the fact that many of them are packed with gums, starches, emulsifiers, stabilizers and other ingredients we’re told today’s consumers don’t want, acknowledged CCD Innovation’s Marc Halperin.
While this is a phenomenon that continues to frustrate the dairy lobby, it reflects both how complex this issue is, and that if shoppers feel warm and fuzzy about your brand or your motivations, they are willing to compromise a little when it comes to your label, he said, during a lively panel featuring Greg Fleishman at Foodstirs, Dr Balanko from the Hartman Group, and Galit Laibow at Foodstirs.