50% of shoppers actively trying to consume more protein
45% of shoppers quizzed by DuPont said that they routinely consider protein content when purchasing foods, with 41% agreeing that it helps manage hunger; 40% that it improves energy levels; and 34% that it helps build muscle mass. Half of those surveyed said they were “actively trying” to consume more protein or “aware that they should,” with breakfast seen as a key opportunity.