Lior Lewensztain, That’s It: Minimal processing and a shorter and simpler ingredient list…
Next we spoke to Dr Lior Lewensztain, founder and CEO of fruit snacks brand That’s It.
I think this is a great idea because today's consumers want to know what they are putting into their bodies. At That's it, ‘natural’ means no artificial colors, no synthetic ingredients, no artificial preservatives, minimal processing and a shorter and simpler ingredient list. It is important to earn and build trust with our consumers who know that when we say only two all-natural ingredients, we mean it.