Paddy Spence, Zevia: To me, Non-GMO Project Verified means ‘natural’
Then we caught up with Paddy Spence, CEO of naturally sweetened, zero cal sparkling beverage brand Zevia.
Zevia spent the past couple of years gaining Non-GMO Project Verified status, and became the first major soda brand to achieve this certification. To me, Non-GMO Project Verified means ‘natural’ and a product that doesn’t meet that standard may be questionable.