Caroline Beckman, Nomva: ‘Natural’ and ‘clean label’ are synonymous
Then we spoke to Caroline Beckman, co-founder & CEO of new fruit and veg HPP snack brand Nomva (pictured far right).
To me, ‘natural’ means the products have absolutely no preservatives or additives included acids, and concentrates. I believe that the attributes ‘natural’ and ‘clean label’ are synonymous.