Todd Siwak, Ferrara Candy Co: We are laser focused on the organic market right now
By Elaine Watson
- Last updated on
Next we spoke to Todd Siwak, CEO at Ferrara Candy Co, which is behind confectionery brands from Brach's to Trolli.
What trends are you tracking?
We are laser focused on the organic market right now. Organic products are quickly becoming mainstream and many consumers are buying organic products on a routine basis. We have invested significantly in an organic infrastructure to enable high quality, delicious tasting confections with better-for-you organic ingredients at reasonable premiums to non-organic versions. We're excited to launch our new Black Forest Organic gummies, which are USDA certified, to unlock the potential of the growing organic market for both retailers and consumers. Innovation will be key in 2016 and as the largest non-chocolate manufacturer in the U.S., we are focused on investing in research and development to continue to perpetuate this growth.