Bill Keith, Perfect Bar: Consumers want nutrient dense, real foods
By Elaine Watson
- Last updated on
Finally we caught up with Bill Keith, founder and CEO of pioneering refrigerated bar brand Perfect Bar.
What keeps you awake at night?
Since launching my family-business 10 years ago, the #1 concern keeping me awake at night has always been maintaining healthy growth without sacrificing product quality and consistency. On top of that, I pray for rain like every other natural food and beverage entrepreneur...
What trends are you tracking?
According to our own research, snacking is on the rise and consumers are doing so 2.5 times a day. In general, consumers are looking to achieve overall health and wellness by way of nutrient dense real-food alternatives with easy-to-read ingredient labels.